3 Acronyms You Might Have Already Forgotten That Can Help Salvage Your Ecommerce Game This Holiday Season
There’s always a new internet short hand and the speed they get replaced is so fast it’s so easy for someone to feel old. New acronyms are born and killed every minute in conversations in social media or in messaging apps like Viber, WeChat, Kik, or Line. One social media expert even quoted that if something can’t be said in 140 characters or less, then it’s not worth saying. Yes, with a growing generation of shorter and shorter attention spans, getting your message across as clear and as fast as possible has become a necessity, if not a requirement. That’s why acronyms may have become an ephemeral solution to communicate in the said digital platforms.
But we, too, in the ecommerce industry, have our own set of acronym jargons that we indispensably use in our work, from emails, presentations, or sales pitch. But did you know there are some acronyms that might have slipped out of our radar that reviving could enhance our holiday conversions or even fine-tune and recalibrate our strategy for next year? Yeah! Here are some of them:
These are three acronyms with the same meaning so we’re bundling them up together. For those not in the loop, these mean buy one take one (BOTO), buy one get one (BOGO), or buy one get one off (BOGOF). And with all the holiday promotions that are currently bombarding our inbox and newsfeed, did you know that this is the most under-utilized promotion? In a study made by Bronto, 52% of consumers would like to see more of these kind of promotion, but only 38% of retailers plan on using them! In a sea of free shipping, coupon codes and discounts, it pays to use BOGO.
Only few people know about HARO, and only a handful of people in ecommerce actually use the immense power of HARO. So what on Earth is HARO? Well, HARO means “Help a Reporter Out”. It’s a website where reporters request quotes or opinions to use in upcoming articles. And the great thing is, sign up is free! You get free publicity while helping a journalist to survive another story. But that does not end there, you can further leverage this power by featuring it on your home page. The more journalists you help, the more features you can hang on your publicity home page! Plus the links from these news websites will increase the trust on how search engines see you, thus increasing your rankings! PR, marketing, and SEO – consider HARO your new bestie!
Ok, you may not have entirely forgotten this one, but User Generated Content is one marketing machine you should not pass by this holiday season and even by next year. UGC is a great way to increase engagement with your customers, plus a great conversion too for those undecided consumers checking out your site. Consumers stop and stare, make it count by featuring curated UGC right smack on your home page. By featuring UGC, you let real life people who use your items get the social recognition they crave plus convincing consumers that your items are really useful! This nifty tool of visual commerce can be further maximized by a “Get the Look” call-to-action button. Customer recognition plus visual marketing= a win-win situation!
Blue these holidays? Need a helping hand with your business? Your ecommerce platform lacking the technical know-how? Don’t wait for the New Year! Try OceanTailer now and see why we’re infamous for connecting wholesale to retail and bringing value to both sides! Visit us at http://www.oceantailer.com!
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